Zefmo Camp: Learn and Unlearn Basics of Influencer Marketing

On the eve of 26th July, We hosted our first influencer meet up Zefmo Camp at Cafe Hawkers, New Delhi.  We invited various influencers from different genres to assemble and discuss the aspects and possibilities of all the adventure, hustle and struggle the world of Influencer Marketing has to offer. Among the guests, we had some well-established influencers who were present as speakers, while we also had some budding influencers. The idea behind Zefmo Camp is to make an engaging and informative get together.

zefmo camp

Kavya Khurana, winner of Splitsvilla season 9, now an influencer and the owner of Lajja jewelry, spoke about her journey after Splitsvilla, how she started to discover, what path she wanted to walk on after reality shows. She shared her experience in the Influencer Marketing world and how she took up the challenge.

Anmol Bhatia spoke about how things worked randomly and her hard work finally paid off. She talked about dealing with hate comments online and how to constantly keep on working, ignoring all the negativity. ‘The Dapper Street’ fashion blog guy Devansh Kamboj also joined us for this great evening. He spoke about how content is of great importance and it attracts brands as well as followers.

zefmo camp

Fashion and lifestyle YouTuber Megha shared her experience on how she manages her work along with her family. She further added that it is the passion in you that drives to achieve your goal.

Sone Kanwar, beauty and lifestyle blogger talked about the importance of owning a blog and how she is managing it by appointing 142 writers for her blog. The budding influencers were seen comfortably asking questions and getting some tips from these speakers. The evening turned out to be very interesting over some delectable snacks and refreshing drinks. The first ever Zefmo Camp was a success with a key takeaway of how influencers who are following their passion, with freedom of content creation are producing authentic content which connects with their audience.

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