Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. It is a type of marketing strategy that involves recruiting key people to promote your brand. In influencer marketing, brands identify the audience they’d like to market to and then reach out to the leaders who have a persuasive pull on this very audience.
The beauty about influencer marketing is that the audience is already there. All you need to do is establish a win-win partnership where both parties are offering great value to each audience.
Influencers are often active on the social web. They’re bloggers, vloggers, Twitteratis, Instagrammers, social media superstars, or all of the above.
Now, let’s talk about why you need to start using influencer marketing.
People Trust People
Influencer marketing works because people connect better with other people. The era of people trusting big businesses is long gone. Today’s generation believes a relatively impartial third party – someone who isn’t acting as the company’s spokesperson, but rather as the people’s advocate. You can find that trust between an influencer and his audience.
Improves Brand Awareness
Influencer marketing can significantly expand your reach and position online. Social media users will begin to know more about your brand, your story, who you are, and the services you offer.
The key to maximizing influencer strategy is by ensuring that you are providing valuable content that adds to their social media presence also, ensuring value on both sides.
New Ways to Share Content
Stuck in a rut and not sure how to effectively promote your newest products or services? Hand over marketing to influencers! Influencers will often find new and inventive ways to promote your brand that you had never considered before.
A recent study from McKinsey found that word of mouth marketing results in more than double the amount of sales you’d see from a paid advertising campaign.
Effectively Reaches Your Target Audience
According to recent data, 69% of marketers who use influencer marketing find it effective. More specifically, 73 % of marketers say it’s useful for lead generation, and 76 % say it helps foster customer loyalty.
Through relevant influencers, your content is placed in front of social users that are already interested in your niche. You don’t have to spend additional funds on testing and finding your audience – the influencer has already fostered this audience on social media.
Are You Ready to Start?
If you understand the advantage of influencer marketing, then your first point is to recognize your target audience. You’ll need to know who you want to attract so you can find the industry leaders in that field to approach. Once found, build up key relationships and move onto business, working up a plan that benefits you both, especially around reach and sales.
With a clear understanding of how influencer marketing can accelerate your online goals, you can commit to implementing your first campaign quickly to experience these results in your business.