Expressing yourself through pen and paper has been preferred by psychologists since time immemorial. This trend of expression continues. However, in the digital world, it is called blogging.
So you started a blog since you have heard it is an easy way to make money, but you are not quite sure how to make money doing it. Or maybe, you already have a blog, and you are exploring ways to monetize it.
No matter which category you are in, making money through a blog – whether it is for hobby or business – is possible.
The very first step for an aspiring blogger is to identify his/her niche. For selecting your area of interest or expertise, you should never neglect your hobby because great content is only created if you are passionate about the topic. Great content, appealing format, eye-catching images, and useful links to other related posts undoubtedly increases the performance of your blog and earns you a wider readership. In fact, there is no point in generating excellent content if you do not have the eyes to read it. Building a loyal audience and retaining them is the foremost priority for any blogger.
Let us dive in and see how you can make money with your blog:
It is an advertising placement service by Google which lets website publishers earn according to CPC (Cost per Click). Google itself picks the advertisement according to the content of your blog and ensures that it reaches the right audience for consumption.
CPM (Cost per Thousand Impressions) Ads generate low income. However, if you place them in a prominent position on your website, they can add value to your bank account. In 2017, some ad networks to look out for are Propeller, HillTop, and Exponential CPM.
Sponsored Posts and Blogs
Sometimes, brands and marketing agencies may themselves approach you directly for collaboration and cross-branding of their products. More often than not, they offer good commercials for your work.
In this, the online retailer pays a commission to external websites for generating traffic and sale. Viglink is a much-talked about affiliate marketing platform in 2017. It converts any link into affiliate link if your website is connected to it.
Selling Blogs and Websites
Many bloggers develop their websites over a period, build a devoted audience, and then sell it for huge profits.
Selling Digital Products
If you have a wealth of knowledge about digital marketing and there is a prospective audience for your content, you can offer online courses, consultancy, and training programs for a fee, thereby monetizing your skill.
Selling Physical Products
You can redirect your blog page to the website of the product you are talking about on your blog to increase the traffic, ultimately contributing to its sale. It has been observed that a significant chunk of people trust the suggestions of a blogger and tend to purchase from redirected websites.
Let’s face it, not all of these tips and avenues of income are going to work for you. But, don’t be afraid to tweak your methods to see what works best for you and your readers.
Making money out of blogging can take a lot of persistence if you are starting from scratch, but it can pay off in the long-run. Over time, you will learn what works for you and what doesn’t.
If you are looking to make money from your blog, which option are you most likely to choose? and you can also make money as an Instagrammer.
Let us know in the comments section. 🙂