In this era, the business world is increasing the use of the internet and digital technology. Eminent as well as micro brands are transforming their marketing mix model and are steadily harnessing the power of social media, making influencer marketing an essential marketing mix element.
For consumers, the biggest dilemma is who to believe and how to choose the most appropriate brand for themselves. For solving this problem, their first point of contact, i.e., their friends and family are most effective. These people are influencers who act as your brand representatives at the micro level. Gaining and sustaining trust through them for building the brand is influencer marketing.
Here we share five simple ways to efficiently use the power of influencer marketing for building up your brand.
Correct Influencer Marketing Strategy
Strategy building is the first and the most crucial step for a successful campaign. Jumping into the field without any blueprint of the plan will always lead to failure. So, first and foremost, frame an actionable influencer marketing strategy.
Influencers are the first-hand personal contact of prospective customers. Influencer’s profile should be carefully scrutinized as they will be the brand’s honest and authentic voice. Choose influencers who match your brand’s message to implement your marketing strategy successfully.
The ultimate aim of influencer marketing is to create a controlled, positive word of mouth. If the content is engaging, it automatically triggers audience response and re-sharing which in turn increases brand recognition.
“Out of sight, out of mind” – an apt saying when it comes to influencer marketing. Regular amplification of your posts for a strategic period needs to be done for long tailing effect on the target audience.
Review Effectiveness of Your Campaign
Measuring results are of acute importance for recognizing drawbacks and assessing the improvement areas for future campaigns. Also, calculating ROI is a must for any brand as it helps in making the right business decision and creates motivation.
According to Nielsen’s Global Trust in Advertising, 92 percent of consumers trust user-generated content and word-of-mouth recommendations more than traditional advertising. Thus, this online tribe can make or break the brand. So, it is recommended to tap into the power of influencer marketing for brand building.